10 Best Web Design Cold Email Templates

June 12, 2022

Promoting web design services through cold email campaigns is a tough task. There are millions of web service agencies growing day by day. Besides, solo web designers and developers are also expanding their wings in the market. Above all, you have to know the key elements of cold emails that bring clients to your business services.

What to Consider Creating a Web Design Cold Email Template?

A recipient gets thousands of emails in a day. In that case, landing in the recipient’s inbox is not enough to sell your products. To produce a productive cold email campaign, you should maintain appropriate emails. A cold email template for web design can be a great solution.

Personalizing email, sharing clear benefits, and highlighting strengths can play a vital role to find potential clients. Besides, many things you should consider including in a cold email. Here we are going to share those things you should include in your emails to get clients who need web design services.

Preparing A Subject Line

A subject line is the heart of any kind of business email. According to a study, 47% of people open emails based on the subject line. Whereas, 69% of people report emails as spammers based on the subject line. (Source: investpro.com)

So, there has no alternative way to get cold email success without a proper subject line. Thus, you have to prepare an eye-catching subject line to generate clients for web design services. Otherwise, your email will be blocked by the recipients instead of having a well warm-up email

In this circumstance, try to insert the keywords of your business as a subject line. Where the recipients can understand who you are and what your services are. But, you should insert too many words in a subject line to get a fruitful result. Try to make it short and simple by avoiding unnecessary words.

Personalize Your Emails

Personalizing emails can bring far better results than general emails. Personalizing does not mean only using the recipient's first name in greetings. To prepare a personalized email, you have to know the recipient's background.

Moreover, you need to relate your service to the recipient's business. You need to tell them the benefits of your service. Also, you need to tell them how your service can contribute to their business.

If the recipients achieve any success in their recent activities, you can congratulate them. Besides, you can appreciate them for their achievements in business activities.

Highlight your Strength

To sell a web design service, you have to realize your strength first. Then you can tell the recipients about your service strength through cold emails. In this article, we will share a few email templates for web designers and developers in this article for better understanding.

However, highlighting your strength does not mean writing a lengthy paragraph. You can tell the recipients about your highest achievement through your service. Moreover, you can share how you create an impact on other businesses through your service.

Furthermore, you should share about your previous patron's business industry. In that way, the recipients will realize your capability. Also, they will understand in which industry you have worked.

Show the Benefits

Every business person or organization wants to invest to get the benefit. The clients are always conscious of their return on investment. They invest where they can return the profit.

So, prepare a short description to inform the clients about your service insights. Insert some statistics to show them the impact of having web design and development services. Thus, you can share the previous conversion rate where you have already provided your services.

The customers like to compare the revenue and investment rate too. So, you can tell them the revenue ratio and business growth to sell your services.

Prepare Call-to-Action Button

Making a call to action button in a cold email can deliver more success than a general email. So, you should make a call to action button and deliver an instant replying facility to the recipients.

The call to action button may consist of several common queries. Also, the button consists of a hyperlink to open another tab. The main reason for using a hyperlink is to get an instant reply. Weather, the customers get comfortable communicating with you instantly.

To prepare a call to action button, you need to make it simple and clear. Otherwise, the recipients will get confused about replying to you or communicating with you.

10 Best Web Design Cold Email Templates to Achieve Success

Already you have understood how important a cold email is to promote any business. When you want to sell your web design service, you have to be more conscious to prepare an email. Here we will splash down a few web design cold email templates for your convenience.


1. Pitching your Clients

The first template is about pitching your clients with personalized emails. To do that, you just need to start your email with the recipient's name. Then tell them about your services and how your company can grow their business. The template looks as follows -

Subject: Support with [Recipient’s company name] Website!


I hope this email finds you well. I was looking for a way to contact you and introduce myself and our company. Our services are the perfect solution for your business growth. We have helped many businesses achieve their desired outcomes, and we can do the same for you.

If you have a minute, please let me know when would be an ideal time to discuss how we can help take your business to the next level. I look forward to hearing from you soon!



2. Preparing a Clear Statement

Web designers understand technical words like coding, CMS, WordPress, and so on. But the recipients may not understand your technical words. Thus, you need to use clear and easy words to describe your services to the clients. For example, you can use this cold email web design template -

Subject: Lift Your Business up to 25% with a New Website


I hope this email finds you well. I am writing to update you on the progress of our website design project.

As we discussed, our team is using a content management system (CMS) called WordPress to create and manage your website's content. This will allow you to easily make changes and updates to your website without having to contact us for help.

Additionally, our team is coding the website's front-end using HTML and CSS. This will ensure that your website looks great on all devices, including desktops, laptops, tablets, and phones.

I am confident that our team will create a beautiful and functional website for your company. If you have any questions or concerns, feel free to let us know.



3. Highlighting your Strengths with Email

The consumers or recipients have less time to read cold emails. If you describe your strength with a long paragraph, your impression may be damaged. So, insert your strengths and highlight them in your email to seek customers' attention quickly. Here is the example-

Subject: Lift Your Business up to 25% with a New Website


I am writing to introduce our company and explain how we can be of assistance to your employees.

At Company Name, we pride ourselves on being the best at what we do. We provide innovative solutions that help businesses achieve their goals.

One of our strengths is our ability to quickly and easily adapt to the needs of our clients. We are confident that we can provide your employees with the tools they need to succeed.

If you would like to learn more about our company or discuss how we can help your business, please don't hesitate to contact us. We look forward to hearing from you soon.

Thank you for your time.

Kind regards,


4. Suggest Innovative Ideas

While communicating with emails to promote your business, you have to present yourself with your uniqueness. To do this, you can share your recipient's few innovative ideas. The ideas should indicate how to develop customers' business. Such as this web design cold email templates-

Subject: Increase your website traffic by 50% [Company name]


Do you have a website for your company? If not, you're missing out on a HUGE opportunity to reach new customers and grow your business.

A professional website design is key to creating the right impression for potential customers. It's also important to make sure your website is optimized for mobile devices, as more and more people are using their phones and tablets to browse the internet.

I'm a web designer with years of experience working with companies just like yours. I'd love to talk with you about your needs and see how I can help you create a beautiful and effective website for your business.

Please let me know if you have any questions or would like to schedule a free consultation. I

Best Regards,


5. Reaching Out to Hire a Designer

If your targeted company publishes a vacancy for a web design-related post, knock them out. Here you can promote yourself and your business. According to their announcement, try to tell them about the solutions that you can do. The template looks like this -

Subject: Query regarding Job Vacancy of [Job Title]


If you're currently looking for a talented web designer, I think I would be the perfect candidate.

I have over 7 years of experience in the field and have designed websites for businesses of all sizes. My portfolio can be found at (link to portfolio).

I am confident that I could do an excellent job for your company and would be interested in discussing the possibility of joining your team. Please let me know if you would like to see my resume or discuss this further. Thank you for your time.



20% of marketing e-mails don’t reach the inbox (Retail Dive)

6. Get Ready to Send Follow-up Email

Follow-up emails are another way to get a reply to cold emails. Because customers are busy and they forget to respond to your email most of the time. After getting a follow-up email, the customers find trust in you too. The web design cold email template will be -

Subject: [Use the same subject line as the first one]


It was great to connect with you yesterday! I wanted to make sure that you had a chance to check out my website and see some of the work I've done as a web designer.

I also wanted to follow-up and see if you might have any questions about the process or if you need any help getting started.

Thanks again for taking the time to meet with me, I hope we can connect soon!



7. Cold Email Pitch

Cold email pitch is a great way to introduce yourself and your company. The opening line will help you break the ice with potential customers who have similar interests as yours, then state what exactly it is that brings value in providing them these results (or some variation thereof). Here is a template to help you out.

Subject: Reach out to more leads with best website design!


Thank you for considering me as your web design partner! I’ve had the pleasure of working with companies similar to yours and have seen some incredible results.

In fact, one company saw a 14% increase in leads after updating their website design. Would you be interested in hearing more about that? I’d be more than happy to share the case study with you.

I believe that great web design can help your business grow, and I would love to show you how I can help get you there. Is there a good time for us to chat on the phone? I’ll follow up with a time and date soon.



8. Suggest Business Improving Ideas

Based on your experience, you’ll have existing ideas to help companies achieve great results. Often times when people are working with different businesses they come up with brilliant solutions for one company but not another-even if both sides want to make progress it can be hard without someone bridging the gap between them!

A creative way of reaching out would simply involve pitching what's been top-of mind (or near) in order build interest from those we're connected too; this makes sense because often times these prospects already considered similar topics before so there might just need some redirected inspiration instead. Take a look and the following template.

Subject: Idea for your business growth!


It was great to meet you at the web design meetup last week. I enjoyed hearing about your work on the company website and how you're hoping to improve the user experience.

Based on your experience, you'll have existing ideas to help companies achieve great results. Often times when people are working with different businesses they come up with brilliant solutions for one company but not another--even if both sides want to make progress it can be hard without someone bridging the gap between them!

A creative way of reaching out would simply involve pitching what's been top-of mind (or near) in order build interest from those we're connected too. I'd be happy to share some of my own thoughts on this over email



9. Send a Ready Website Snaps

While cold email campaigns, you have to present yourself exceptionally. Furthermore, you have to advance your cold email to generate a positive impression on the clients. If you prepare a website sample for your prudential clients, they must get positive thoughts about you. After preparing a sample website you can follow this email template-

Subject: Sample Design for [Company name] Website


Our company specializes in designing beautiful and effective websites for businesses of all sizes. We're confident we can help you create an online presence that will impress your customers and help you grow your business.

Would you be interested in seeing a sample of our work? We've prepared a website snapshot for your review that we believe showcases our skills and abilities. Let us know what you think!
Best wishes,



10. Highlight Issues in Your Clients Website Design

Sometimes, you might notice some issues on your website that aren't related to the design of it. It's always a good idea for web designers and developers to let their clients know about these things so they can take steps towards making sure nothing goes wrong down the road! Here’s an easy template we've created just in case any problems come up while designing or developing websites-

Subject: There is some issue with your website!


If you're like most website owners, you're always looking for ways to improve your website design and make sure that everything is running smoothly. However, sometimes small issues can go unnoticed until it's too late!

That's where we come in. We're a web design and development company that specializes in finding and highlighting these small issues so they can be fixed before they cause any major problems.

We would love to talk with you about your website and see if there are any areas that we can help you improve upon. Our team of experts would be more than happy to chat with you for a few minutes to discuss your needs.

Thank you for your time,

Kind Regards,



While there is no one-size-fits-all template for web design cold emails, the templates that we’ve listed should give you a good place to start. Keep in mind your audience, their needs, and what you can offer them. And don’t forget to personalize your email as much as possible!

Bonus: To land in your prospect inbox instead of the spam folder, it is better to warm up your email address. This way your prospect will know of your existence. Start warming your email with Warmbase and increase your email deliverability.

Jessica is a professional writer who has been working in the field for three years. She predominately works as a ghostwriter and takes great pride in helping other people share their stories. Jessica loves to read, and her favorite genre is science fiction. She also enjoys spending time with her husband and dog, both of whom are the light of her life.
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