Best Web Design Cold Email Templates: 12 Templates For 2023

June 12, 2022

Best web design cold email templates represent the guideline to help you write the best emails. These templates will help you write your own copy.

Promoting web design services through cold email campaigns is a tough task. There are millions of web service agencies growing day by day. Besides, solo web designers and developers are expanding their market wings. Above all, you have to know the key elements of cold emails that bring clients to your business services.

What to Consider Creating a Web Design Cold Email?

To create a successful cold email campaign for web design services, you should send personalized emails with clear benefits and strengths. Ensure that your email includes important elements to attract potential clients.

Preparing A Subject Line

A proper subject line is crucial for email success. 47% of people open emails based on the subject line, and 69% mark emails as spam based on the subject line. To generate clients for web design services, use an eye-catching subject line with keywords that clearly explain your business and services. Keep the subject line short and simple, avoiding unnecessary words.

Personalize Your Emails

Personalized emails are more effective than generic ones. Personalize by using recipient's background and tailoring the content to their business. Highlight benefits and show how your service can contribute to their success. Congratulate on recent achievements and appreciate their business accomplishments.

Highlight your Strength

Sell web design services by highlighting your strengths in cold emails. Use templates to clearly communicate your highest achievements and impact on other businesses. Mention past clients' industries to showcase your capability and experience.

Show the Benefits

Attract potential clients by presenting your web design and development services with impactful statistics on return on investment, previous conversion rates, and business growth. Show them the benefit of investing in your services.

Prepare Call-to-Action Button

A call to action button in a cold email can increase success. Make the button simple and clear, with a hyperlink for instant reply. Common queries can be included. Ensure easy communication for the recipient.

After doing everything and following every aspect yet your cold email might not reach your contact. Reason? Email warm-up. You need to warm up your email domain to land in your prospect’s inbox. Only then your email will be noticed. And to help you out Warmbase is always ready to warm up your email domain in such a short time.

10 Best Web Design Cold Email Templates to Achieve Success

Already you have understood how important a cold email is to promote any business. When you want to sell your web design service, you have to be more conscious to prepare an email. Here we will splash down a few web design cold email templates for your convenience.


1. Cold Email Template For New Clients

A cold email template for web designers seeking new clients should introduce the designer's skills and services, highlight the unique value they bring to the table, and make a compelling case for why the recipient should consider working with them.

Subject: Introducing [Your Name], a Professional Web Designer

Hello [Client Name],

My name is [Your Name] and I am a professional web designer with [number of years] of experience in creating stunning, user-friendly websites. I came across your company [Company Name] and appreciate your commitment to [Company's mission/goals].

As a web designer, I understand the importance of having a website that not only looks great but also serves its purpose effectively. I believe my skills and experience can help [Company Name] achieve its online goals and make a lasting impression on your audience.

I would love the opportunity to discuss my services in more detail and see how I can help you bring your vision to life. Please let me know if you are interested in learning more about my work and availability.

Thank you for taking the time to read my email. I look forward to hearing back from you soon.

Best regards,

[Your Name]

2. Personalized Cold Email Example

The first template is about pitching your clients with personalized emails. To do that, you just need to start your email with the recipient's name. Then tell them about your services and how your company can grow their business. The template looks as follows -

Subject: Support with [Recipient’s company name] Website!


I hope this email finds you well. I was looking for a way to contact you and introduce myself and our company. Our services are the perfect solution for your business growth. We have helped many businesses achieve their desired outcomes, and we can do the same for you.

If you have a minute, please let me know when would be an ideal time to discuss how we can help take your business to the next level. I look forward to hearing from you soon!



3. Preparing a Clear Statement

Web designers understand technical words like coding, CMS, WordPress, and so on. But the recipients may not understand your technical words. Thus, you need to use clear and easy words to describe your services to the clients. For example, you can use this cold email web design template -

Subject: Lift Your Business up to 25% with a New Website


I hope this email finds you well. I am writing to update you on the progress of our website design project.

As we discussed, our team is using a content management system (CMS) called WordPress to create and manage your website's content. This will allow you to easily make changes and updates to your website without having to contact us for help.

Additionally, our team is coding the website's front-end using HTML and CSS. This will ensure that your website looks great on all devices, including desktops, laptops, tablets, and phones.

I am confident that our team will create a beautiful and functional website for your company. If you have any questions or concerns, feel free to let us know.



4. Highlighting your Strengths with Email

Consumers or recipients have less time to read cold emails. If you describe your strength in a long paragraph, your impression may be damaged. So, insert your strengths and highlight them in your email to seek customers' attention quickly. Among 10 templates, here is one of the best web design cold email templates-

Subject: Lift Your Business up to 25% with a New Website


I am writing to introduce our company and explain how we can be of assistance to your employees.

At Company Name, we pride ourselves on being the best at what we do. We provide innovative solutions that help businesses achieve their goals.

One of our strengths is our ability to quickly and easily adapt to the needs of our clients. We are confident that we can provide your employees with the tools they need to succeed.

If you would like to learn more about our company or discuss how we can help your business, please don't hesitate to contact us. We look forward to hearing from you soon.

Thank you for your time.

Kind regards,


5. Suggest Innovative Ideas

While communicating with emails to promote your business, you have to present yourself with your uniqueness. To do this, you can share your recipient's few innovative ideas. The ideas should indicate how to develop customers' business. Such as this web design cold email templates-

Subject: Increase your website traffic by 50% [Company name]


Do you have a website for your company? If not, you're missing out on a HUGE opportunity to reach new customers and grow your business.

A professional website design is key to creating the right impression for potential customers. It's also important to make sure your website is optimized for mobile devices, as more and more people are using their phones and tablets to browse the internet.

I'm a web designer with years of experience working with companies just like yours. I'd love to talk with you about your needs and see how I can help you create a beautiful and effective website for your business.

Please let me know if you have any questions or would like to schedule a free consultation. I

Best Regards,


6. Cold Email Template For Graphic Design

If your targeted company publishes a vacancy for a web design-related post, knock them out. Here you can promote yourself and your business. According to their announcement, try to tell them about the solutions that you can do. The template looks like this -

Subject: Query regarding Job Vacancy of [Job Title]


If you're currently looking for a talented web designer, I think I would be the perfect candidate.

I have over 7 years of experience in the field and have designed websites for businesses of all sizes. My portfolio can be found at (link to portfolio).

I am confident that I could do an excellent job for your company and would be interested in discussing the possibility of joining your team. Please let me know if you would like to see my resume or discuss this further. Thank you for your time.



20% of marketing e-mails don’t reach the inbox (Retail Dive)

7. Get Ready to Send Follow-up Email

Follow-up emails are another way to get a reply to cold emails. Because customers are busy and they forget to respond to your email most of the time. After getting a follow-up email, the customers find trust in you too. The web design cold email template will be -

Subject: [Use the same subject line as the first one]


It was great to connect with you yesterday! I wanted to make sure that you had a chance to check out my website and see some of the work I've done as a web designer.

I also wanted to follow-up and see if you might have any questions about the process or if you need any help getting started.

Thanks again for taking the time to meet with me, I hope we can connect soon!



8. Cold Email Pitch

A cold email pitch is a great way to introduce yourself and your company. The opening line will help you break the ice with potential customers who have similar interests as yours, then state what exactly it is that brings value in providing them these results (or some variation thereof). The following template is the perfect example of the best web design cold email templates.

Subject: Reach out to more leads with the best website design!


Thank you for considering me as your web design partner! I’ve had the pleasure of working with companies similar to yours and have seen some incredible results.

In fact, one company saw a 14% increase in leads after updating their website design. Would you be interested in hearing more about that? I’d be more than happy to share the case study with you.

I believe that great web design can help your business grow, and I would love to show you how I can help get you there. Is there a good time for us to chat on the phone? I’ll follow up with a time and date soon.



9. Suggest Business Improving Ideas

A creative way of reaching out would simply involve pitching what's been top-of-mind (or near) in order to build interest from those we're connected to; this makes sense because oftentimes these prospects already considered similar topics before so there might just need some redirected inspiration instead. Take a look and the following template.

Subject: Idea for your business growth!


It was great to meet you at the web design meetup last week. I enjoyed hearing about your work on the company website and how you're hoping to improve the user experience.

Based on your experience, you'll have existing ideas to help companies achieve great results. Often times when people are working with different businesses they come up with brilliant solutions for one company but not another--even if both sides want to make progress it can be hard without someone bridging the gap between them!

A creative way of reaching out would simply involve pitching what's been top-of mind (or near) in order build interest from those we're connected too. I'd be happy to share some of my own thoughts on this over email



10. Send a Ready Website Snaps

While cold email campaigns, you have to present yourself exceptionally. Furthermore, you have to advance your cold email to generate a positive impression on the clients. If you prepare a website sample for your prudential clients, they must get positive thoughts about you. After preparing a sample website you can follow this email template-

Subject: Sample Design for [Company name] Website


Our company specializes in designing beautiful and effective websites for businesses of all sizes. We're confident we can help you create an online presence that will impress your customers and help you grow your business

Would you be interested in seeing a sample of our work? We've prepared a website snapshot for your review that we believe showcases our skills and abilities. Let us know what you think!

Best wishes,


11. Highlight Issues in Your Clients Website Design

Sometimes, you might notice some issues on your website that aren't related to its design of it. It's always a good idea for web designers and developers to let their clients know about these things so they can take steps toward making sure nothing goes wrong down the road! Here’s an easy template we've created just in case any problems come up while designing or developing websites-

Subject: There is some issue with your website!


If you're like most website owners, you're always looking for ways to improve your website design and make sure that everything is running smoothly. However, sometimes small issues can go unnoticed until it's too late!

That's where we come in. We're a web design and development company that specializes in finding and highlighting these small issues so they can be fixed before they cause any major problems.

We would love to talk with you about your website and see if there are any areas that we can help you improve upon. Our team of experts would be more than happy to chat with you for a few minutes to discuss your needs.

Thank you for your time,

Kind Regards,


12. Freelance Cold Email Template

As a freelance web designer, reaching out to potential clients through cold emails can be a successful way to secure new business. By presenting your skills, portfolio, and approach in a clear and professional manner, you can make a strong first impression and differentiate yourself from the competition.

Subject: Introducing [Your Name], a freelance web designer

Hi [Client Name],

My name is [Your Name] and I am a freelance web designer with [Number of Years] of experience in creating visually appealing and user-friendly websites. I came across your company, [Company Name], and was impressed by your commitment to delivering high-quality services.

I would love the opportunity to discuss how I can help bring your website vision to life. As a freelance web designer, I offer [Your Unique Selling Points]. Please take a moment to view my portfolio at [Your Website URL].

Thank you for considering me for your next web design project. I look forward to the opportunity to further discuss my qualifications and how I can contribute to your company’s success.

Best regards,

[Your Name]

Final Thought

The 10 best web design cold email templates listed are proven to be effective in 2023. By utilizing these templates, web designers can increase their chances of successfully reaching out to potential clients and securing new business. Moreover, Warmbase provides valuable insights and analytics to help optimize email campaigns, making these templates even more impactful.

Whether it be through a personalized approach or highlighting unique design skills, these templates provide a solid foundation for web designers. These cold email templates can help you to make a strong first impression and stand out in a competitive industry.

Frequently Asked Questions

Do Cold Emails Work For Web Design?

Absolutely! A well-crafted cold email can be a game-changer for web designers looking to expand their client base. By introducing your skills and highlighting your unique value proposition, you can make a compelling case for why a potential client should choose to work with you. And with the right tools and strategies, your cold emails can sizzle with success! So why not give it a shot and watch your web design business soar!

How Do You Cold Email A Graphic Design Job?

A well-crafted cold email for a graphic design job should introduce you, showcase your skills, provide a portfolio, express interest in the position, and thank the recipient for considering your application. By highlighting relevant experience, specific areas of expertise, and a strong portfolio, you can increase your chances of securing the job. Also, express your interest in the offered position and ask if the recipient is interested in learning more about your background and portfolio. Make sure you close the email by thanking the recipient for considering your application and expressing your anticipation of their reply.

How Graphic Designers Get Clients Easily?

Graphic designers can easily attract new clients by utilizing a combination of marketing and networking strategies. Building an online presence through a professional website and utilizing social media platforms can help showcase your portfolio, services, and rates to potential clients. Networking and attending industry events, joining local design groups, and connecting with other professionals in your field can lead to new clients and opportunities. Cold emailing is another effective way to reach out to potential clients with personalized, well-crafted messages that highlight your skills and experience. Offering free samples or a small project at a reduced rate can demonstrate your skills and build a relationship with a potential client. Asking satisfied clients for referrals and collaborating with other professionals such as web developers, marketers, or photographers can also help to attract new clients and grow your business.

Jessica is a professional writer who has been working in the field for three years. She predominately works as a ghostwriter and takes great pride in helping other people share their stories. Jessica loves to read, and her favorite genre is science fiction. She also enjoys spending time with her husband and dog, both of whom are the light of her life.
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