When it comes to business, timing is everything. When it comes to cold emailing, timing can make or break your chances of getting a response. In this blog post, we'll discuss when to send a cold email, and how you should respond when someone says "send me an email." We'll also cover how long your cold email should be. Keep reading for more information!
Here is a quick look on what we’ll cover-
Cold emailing is a method of reaching out to potential clients or customers who you don't know. It's called "cold" because you're contacting people who don't know you, and therefore aren't likely to be interested in what you have to say.
Cold email marketing has become an incredibly important for marketers looking to build relationships with their prospects and move them forward in the sales funnel. The goal of such emails is not only conversion but also strong customer engagement which can lead into future business opportunities.
Cold email marketing gets much better and more click rate if properly warmed up. Try Warmbase to warmup your email so you can land in your prospects inbox directly.
The best time to send a cold email is usually early in the morning or late in the afternoon. This is because people are more likely to be checking their email at these times, and they're also less likely to be busy. However, you should always test different timings to see what works best for you.
It's no secret that most people are more busy in the morning. Cold emailing can be a tricky game, but we've found one way to make it work for you: send at between 6am and 9 am PST (9am-12pm EST)! Our data showed significant declines across all metrics when sent during these times - so don't miss out on those high open rates again!
Out of the 5 working days, the are a few specific days that help you gain more profit but high open rates. And if you send cold emails on those specific days and times, then you are bound to succeed.
Among a the days, Monday is the best day to send emails, with an open rate of just over 20% and click rates at 4.3%. Wednesday morning is also great; it has higher reply rates (2.6%), and its engagement level is just a bit less than Mondays by 0.3%, so you'll get more responds when people actually read what's in your mail!
If you want to increase your cold email open rates then you better consider the below tricks.
Enhance your subject lines
You can get people to open your emails with a little creativity. The OptinMonster reports that 47% of all email recipients will interact based solely on the subject line, so it's important not just for opens but also clicks!
A/B testing
You can try out various approaches for your subject lines (their length or content), preheads text that is sent before an email arrives and delivery features like sending it at a certain time of day.
Segmentation
You're probably not getting the most out of your emails if their open rates are low. Make sure you're sending them to people who'll actually read and respond, by qualifying leads before segmenting them into groups based on what they do or don't care about; then clear away any uninterested contacts from this group so only those interested remain!
When sending a cold email, it is important to keep in mind how long it should be. A data collection from Boomerang claimed the sweet spot for cold email length is between 50-125 words. When emails are too short, you may not be able to get your point across effectively. However, when emails are too long, there is a higher chance that the recipient will lose interest.
No, cold emailing is not against the law. However, it is frequently associated with spam emails, which are typically prohibited. Laws have been created in numerous nations to regulate spam emails. That's why every salesperson who wants to stay legal should differentiation between cold emails and spam emails.
If you are new to cold email marketing, then you need to make sure your email is warmed up properly for cold email marketing. Otherwise your cold emails could and into your targeted audiences spam box and waste all your time and energy. Moreover, make you frustrated as you may think you have reached your recipients inbox but haven’t got a single reply. Here is the complete guide about best email warm up service.
Do you know, adding just one more follow-up email can improve your average reply rate by eleven points. Those 11% points may seem insignificant, but they are the difference between a yes and a no. In general, follow-up emails have a higher reply rate. When compared to the first email, the first follow-up email has a response rate of 56%, while the second follow-up email has a response rate of 71%.
So there you have it – everything you ever wanted to know about when to send a cold email. We hope this article has been helpful and informative! And if you’re still feeling a little lost, don’t worry – we’ve got your back. Sign up for our free trial of Warmbase, the ultimate tool for boosting your open rates and driving more sales through cold emailing. With its simple-to-use interface and comprehensive database of potential customers, Warmbase is the perfect way to take your business to the next level. Thanks for reading!
