Mailchimp Emails Going To Spam? Learn How To Fix It.

August 4, 2022

Troubled with Mailchimp emails going to spam?

If you're finding that a lot of your Mailchimp campaigns are going straight to spam, there's an easy fix! In this blog post, we'll show you how to authenticate your domain and keep your email campaigns out of the spam folder. Furthermore, we’ll also discuss why Mailchimp emails go to spam.

How To Stop Mailchimp Emails Going To Spam

To keep my Mailchimp emails from going to spam you need to authenticate your domain which will ensure that you are a real person.

1. To start, you need to log into your Mailchimp account. From the left menu click on ‘Website’. Now select ‘Domains’. From the new popup, select ‘Add & Verify Domain’.

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2. Now for authentication purpose, provide the email address of the domain. Click on ‘Send Verification Email’.

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3. After your email is verified, you need to choose your domain provider. Select your domain provider from the given list and move forward. Here I have chosen NameCheap as my domain provider.

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4. For your clarification, Mailchimp has given the steps. You can follow those and move on by clicking ‘Next’.

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5. Now you have to copy this two CNAME records and use them in your domain DNS record.

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6. Now login to your domain provider. Then, select your domain and choose DNS record settings. After that, paste CNAME 1 and CNAME 2 values from previous step.

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7. Once you are done, wait some time (approximately 2 - 24 hours might take for DNS propagation). When it’s done, jump back to Mailchimp and complete our 4th step on Mailchimp domain’s setting page.

Why Mailchimp Emails Go To Spam

There can be several reasons why Mailchimp emails going to spam. One possibility can be that the recipients' mail servers are configured to automatically send mail from Mailchimp to spam. Another possibility can be Mailchimp emails containing contents that is flagged as spam by mail server algorithms. Here are some solid reasons explained elaborately.

Incorrect Setup Of Your SPF and DKIM Records

The most common reason why emails you create in Mailchimp get blocked by spam filters is because your Sender Policy Framework (SPF) and Domain Key Identified Mail (DKIM) records aren't set up correctly.

SPF and DKIM are two different mechanisms that email marketers can use to ensure the integrity of their messages. SPF checks which IP addresses are allowed senders for a particular domain, while DKIM provides an easy way sign off on behalf with encryption key ensuring no tampering has occurred during transit.

Setting them up correctly means that a third-party service provider has been given permission to send campaigns on behalf of the domain owner, which in turn protects both parties involved with transparency via tracking headers or encryption keys delivered at request time only when necessary.

Poor Domain Reputation

Poor domain reputation can be a real problem. If your Mailchimp emails are going to spam, it can be difficult to get them delivered to the inbox. This can be a real problem for businesses that rely on email marketing to reach their customers. There are a few things that can cause poor domain reputation, such as sending a lot of spam emails or having a lot of bounced emails.

For poor domain reputation there is a quick solution to it. Once you warmup your email address via warm up tool, your emails are bound to land on clients inbox direct instead of spam folder.

Using Spam Triggering words In email

Another reason for Mailchimp emails going to spam is triggering words. Spam filter algorithms are primarily based on the ratio of "good" to "bad" words in an email, as well as the overall content of the email. If you're using a lot of spam words, or if your email looks like a marketing pitch, chances are it will get caught in a spam filter. While there's no definitive list of words that will trigger a spam filter, there are some general categories that you should avoid using in your emails.

Some common types of spam words include:

- Promotional language: "buy now," "free shipping," "limited time offer," etc.

- Sales phrases: "save $$$," "new lower price," "acting now saves you money," etc.

- Clickbait: "you won't believe what happened next," "one simple trick," etc.

- Excessive punctuation: !!!!!! or ???

- All caps: HELLO WORLD!!!!!!!!!

- Repeating characters: fuuuuuuuuuuuun

If your email content is not appropriate then it is bound to go to spam.

Grammar And Spelling Errors

A poorly written email is another reason why Mailchimp emails land in the spam folder. The grammar and spelling of such an email can be tricky for programmers to perfect, but it's important not just when trying exploit people--it also makes your message less likely detect by filters!

So try avoiding these four things

  • flashy colors or fonts
  • exclamation points!!!
  • Lots of $ signs!!!!
  • badly crafted copy

Low Email Marketing Engagement

In order to increase email marketing engagement, it is important that you track the behavior of your users after they have opened and read through all content in an email. If most people do not interact with what we send then there may be some merit into sending them again until this changes as well!

Low email marketing engagement might be the reason your Mailchimp emails going to spam. It is better to know your prospects better before your send any email. This will help your with more engagement.


How To Prevent Mailchimp Emails Going To Spam

When you send email to your subscribers, make sure you have their permission. If you don't, they might report you for abuse. To avoid such situation you can follow these tips.

Carefully choose your opt-in approach.

Mailchimp's standard signup forms use the double opt-in method. This means that you will know that each and every recipient gave you permission to send them emails.

There are a number of different ways to get people to sign up to receive your emails. You can use an API, or integrations, to get people to sign up. Another way is by asking people if they want to receive your emails. You need to consider your audience and the legal requirements in your area before deciding which opt-in method is best for you.

Don't rely on purchased, rented, or scraped lists.

Not only do they violate our Terms of Use, but they also provide addresses that lead to high bounce rates and getting blocked by email providers. They don't actually help you grow your business. Sending to a list that hasn't given you express permission can impact your ability to market your business, potentially damage your brand, and even result in legal ramifications. Instead, grow your list organically.

When people join your list, set expectations for them.

If you start sending them weekly offers and your subscribers believe they're signing up for monthly newsletters, they may not be subscribers for long. Explain what you'll be delivering and how often. Consider creating groups in your list so subscribers can choose what content they want to receive from you if you wish to provide different material (monthly newsletters, weekly special deals, etc.).

Don't wait too long to get in touch with your list.

Even if you collect subscribers via double opt-in, a mailing list may become stale if it isn't utilized on a regular basis. Even though subscribers were initially gathered through double opt-in, lists with a lot of outdated addresses can lead to high rates of bounces, spam complaints, and unsubscribes.

Treat your email campaigns as a part of your company's identity.

Don't stray too far from your customers' expectations or risk damaging their recognition factor. If you have any questions about what kind of material, imagery, or design elements will appeal to and engage with your clients, don't leave it to chance.

Don't bury the unsubscribe/opt-out link in your campaigns. Every Mailchimp (and the CAN-SPAM Act) requires that an opt-out option be included in every campaign you send. People who don't want to receive your emails can easily remove themselves from your mailing list if the link is easy to discover. If the link is hard to find, recipients may mark your message as spam, resulting in a Mailchimp abuse complaint.


Mailchimp is a great way to keep in touch with your customers, but if you’re not careful, your emails might end up in their spam folders. In this article, we’ve outlined some of the main reasons why Mailchimp emails go to spam and how you can avoid them. We hope that you found these tips helpful and that they will help you keep your email marketing campaign on track.

And to restore your IP address reputation you can sign up to Warmbase by which your emails will land in your clients' inboxes instead of their spam folders. Warmbase can quickly and safely improve your domain reputation and move your emails from receivers' spam folders to their inboxes.

Jessica is a professional writer who has been working in the field for three years. She predominately works as a ghostwriter and takes great pride in helping other people share their stories. Jessica loves to read, and her favorite genre is science fiction. She also enjoys spending time with her husband and dog, both of whom are the light of her life.
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