Why is Yahoo Blocking Incoming Emails? How to Fix Email Deliverability?

October 26, 2022

If you are having trouble with Yahoo blocking incoming emails and experiencing problems with email deliveries, you're not alone. According to recent reports, Yahoo is blocking a large number of emails nationwide. While the company has yet to comment on the reasons behind this decision, there are several things you can do to ensure that your emails reach their intended recipients. In this article, we'll explore what's causing the block and how you can fix it. Keep reading for more information.

Spam messages accounted for 45.37% of e-mail traffic in December 2021

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Why Is Yahoo Blocking Incoming Emails?

There can be several reasons why Yahoo is blocking your emails. The major ones are given below:

Unauthentic Emails

If you are using an unauthenticated email, your mail will surely get blocked in yahoo. Thus, make sure to verify your domain through the Internet service provider to avoid your email going into spam boxes. For authentication you can use three domains;

  • Sender Policy Framework (SPF),
  • Domain keys Identified Mail (DKIM),
  • and Domain-based Message Authentication, Reporting & Conformance (DMARC).

Spam-Looking Content

Another big reason why Yahoo blocking incoming emails is that your email might look spammy. If the subject line is written in ALL CAPS, IF they have bold font size, if the sender has an unknown email ID or if it contains promotional content, yahoo considers it as spam. Sometimes, An email containing too many links gets blocked.

Email Deliverability Issue

If your email faces some deliverability problem, it will bounce back or end up in a spam folder. This is the most common problem of why Yahoo is blocking your emails and most of the marketers facing this problem execute their strategy.

Poor Data Integration

Data is a precious thing for business. It provides accurate direction to that company. But the problem is when some marketers gather too much data or integrate them with other data. You should gather as much data as your business requires and confidently integrate them with other data systems, then build on it. This will ensure efficient data integration and will save your mail from getting blocked.

ISP Block Bounce

Although ISP block is used to sort and determine if the emails fall into the spam category or not, it still can accidentally block legitimate emails. In digital words, it is called ISP bounce, which means the message didn’t reach the recipient and got rejected by the receiving mail provider.

Drastic Change In Email Volume

If your email volume is not consistent it can get blocked by yahoo. If the volume increases inadvertently every time, the mailbox provider will consider it spam. To reduce the issue, you need to gradually increase the volume.

Invalid Email Address

If you constantly send emails to invalid and blocked email ids, your email will be blocked by Yahoo. To avoid this unnecessary hassle, build your list using an email verification process and maintain the hygiene of your list.

Email Domain Not Marked As Safe Sender

The spam filter automatically recognized the blacklisted and whitelisted emails. if your domain is not marked as a safe sender, it will not be accepted directly and need to go through a filtering process. This is why it is wise to market your domain as a safe sender.

Spamming Complaints

Doing efficient email marketing is good for the business but overloading the recipient folder can cause you trouble. This may force the recipient to unsubscribe from your mailing list.

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How To Fix Yahoo Blocking Incoming Emails

If there is a problem, there is a solution too. All those email marketers who face the Yahoo blocking incoming emails problem can fix the email deliverability by:

Set An Email Marketing Strategy

You can have smooth deliverability by setting an effective email marketing plan. Specifically, be aware of the context of your campaign, set goals and objectives, consider what to write and sign up sources and build the recipient frequency to is the best practice for sending to a Yahoo mail.

Keep The Email Content Simple

Now when done with setting the strategy, the next is to design the email body. While designing an email, try to keep it simple and formal. You can design email in a hierarchy system so that all the important elements of the campaign catch the attention of the reader first.

Avoid Spam Words

Spam trigger words like some keywords or phrases are counted as red flags by the email provider. Using spam trigger words in your email body or subject line can lead your email toward spam folders. A percentage of 54 recipients mark the email as spam as it contains trigger words.

Therefore, try to avoid using spam words at any cost. If you are unaware of how to avoid spam words, have a look at How to Avoid Spam Filters.

Email Authentication

This is one of the most effective ways to prevent email from blocking. By verifying your domain and authenticating your reputation with the ISPs, you can increase the chances of deliverability into your inbox.

Set The Frequency Of Sending Mail

If you constantly overload the recipient’s id with your campaign, It will create a negative impact on customers’ perceptions. This will further result in a huge unsubscription rate. On the other hand, if you send less mail, it will help to catch the customer's attention. To get a successful deliverability rate, send welcome emails to customers, make relationships with them gradually and finally send your promotional campaign.

Warm Up Your Email Id

Your domain reputation plays a vital role to do promotional campaigns through email. To increase that reputation, it is essential to warm up your email id. Without warming up your email ID, your email can be considered spam by the recipient. You can trust the Warmbase tool to increase your domain reputation. They provide the best service when it comes to warming up your email ID.

No Spam Trap

Your email should avoid any kind of unwanted link that triggers Yahoo's code and conduct. Whether it is a promotional campaign or informative, your email must create value. Do not make your customer and email server suspect your intention.

Avoid Blacklist

If the domain has been blacklisted already, it has a high chance to be considered spam and can be opted into the customer's junk folder. Thus, it is better to check your domain frequently and maintain a good reputation to include your mail in the recipient's inbox.

Provide Your Signature

By default, Yahoo web clients do not add their signatures. But, if you add one, it will enhance a nice experience for your business promotion. Adding a nice signature will make your email more professional than the recipient will allow them in their inbox.



How Do You Know When You Are Blocked In Yahoo?

If you are an established sender of Yahoo, you will experience drastic changes including increased rejection, increased deferral, and a corresponding drop in open rates when you are blocked. This is the most straightforward way to know whether you are blocked in Yahoo or not.

What Is The Yahoo Postmaster Tool?

Yahoo postmaster email tool is a specialized tool by Yahoo that helps to analyze and monitor your email condition. It also helps find the right route for your email to reach the inbox. Besides, it provides the spam rate.

What Is Email Deliverability?

Email deliverability means the measurement of how many emails get successfully delivered in recipients inbox.

How To Measure The Email Deliverability Performance Rate?

To test the successful deliverability rate you have to use different warm-up tools. By entering your email Id on those platforms, you can easily know the deliverability rate.

What Is A Successful Deliverability Rate?

Considering the percentage rate is important to increase email deliverability. A 95% deliverability is quite a good performance. But the bounce rate shouldn’t be more than 3%.

Final Words

Email deliverability is a complex and fluid process, but there are some key steps you can take to unblock Yahoo and improve your chances of success. By following the tips in this article, you should be able to get rid of your Yahoo blocking incoming emails. And if you need help troubleshooting email deliverability issues, Warmbase would be a great help. Sign up and get started today.

Jessica is a professional writer who has been working in the field for three years. She predominately works as a ghostwriter and takes great pride in helping other people share their stories. Jessica loves to read, and her favorite genre is science fiction. She also enjoys spending time with her husband and dog, both of whom are the light of her life.
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