Why is Yahoo Blocking Incoming Emails? How to Fix Email Deliverability?

October 26, 2022

If you are having trouble with Yahoo blocking incoming emails and experiencing problems with email deliveries, you're not alone.

According to recent reports, Yahoo is blocking many emails nationwide.

While the company has yet to comment on the reasons behind this decision, there are several things you can do to ensure that your emails reach their intended recipients.

In this article, we'll explore what's causing the block and how you can fix it. Keep reading for more information.

Spam messages accounted for 45.37% of e-mail traffic in December 2021.

Let’s get into the details and solve your issue.

Why Is Yahoo Blocking Incoming Emails?

There can be several reasons why Yahoo is blocking your emails. The major ones are given below:

01. Email Deliverability Issue

If your email faces some deliverability problem, it will bounce back or end up in a spam folder. This is the most common problem of why Yahoo is blocking your emails and most of the marketers facing this problem execute their strategy.

02. Unauthentic Emails

If you are using an unauthenticated email, your mail will surely get blocked in Yahoo. Thus, make sure to verify your domain through the Internet service provider to avoid your email going into spam boxes. For authentication, you can use three domains;

  • Sender Policy Framework (SPF),
  • Domain keys Identified Mail (DKIM),
  • and Domain-based Message Authentication, Reporting & Conformance (DMARC).

03. Spam-Looking Content

Another big reason why Yahoo blocks incoming emails is that your email might look spammy. If the subject line is written in ALL CAPS, IF they have bold font size, if the sender has an unknown email ID, or if it contains promotional content, yahoo considers it spam. Sometimes, An email containing too many links gets blocked.

04. ISP Block Bounce

Although ISP block is used to sort and determine if the emails fall into the spam category, it still can accidentally block legitimate emails. In digital words, it is called ISP bounce, which means the message didn’t reach the recipient and got rejected by the receiving mail provider.

05. Drastic Change In Email Volume

If your email volume is not consistent it can get blocked by Yahoo. If the volume increases inadvertently every time, the mailbox provider will consider it spam. To reduce the issue, you need to gradually increase the volume.

06. Invalid Email Address

If you constantly send emails to invalid and blocked email IDs, your email will be blocked by Yahoo. To avoid this unnecessary hassle, build your list using an email verification process and maintain the hygiene of your list.

07. Email Domain Not Marked As Safe Sender

The spam filter automatically recognized the blacklisted and whitelisted emails. if your domain is not marked as a safe sender, it will not be accepted directly and will need to go through a filtering process. This is why it is wise to market your domain as a safe sender.

08. Spamming Complaints

Doing efficient email marketing is good for the business but overloading the recipient folder can cause trouble. This may force the recipient to unsubscribe from your mailing list.


How To Fix Yahoo Blocking Incoming Emails

If there is a problem, there is a solution too. All those email marketers who face the Yahoo blocking incoming emails problem can fix their email deliverability.

01. Increase Email Deliverability

A great way to make sure your emails reach people is to focus on improving email delivery. Email delivery means ensuring your emails land in the recipient's inbox, not their spam folder. To boost your email delivery, start by sending emails in small batches when you first create your email account. Then, slowly increase the number of emails you send over time.

Keep an eye on how many emails get opened and if any bounce back. This process helps you establish a positive reputation as a sender. When you're seen as a trustworthy sender, it's more likely that your emails will end up where they're supposed to – in people's inboxes.

You can fast-track the process by using an email warm-up tool like Warmbase. Read How To Improve Email Deliverability and start building your email reputation.

02. Authenticate Your Domain

Ensure that your domain is properly authenticated with SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). Authentication helps in establishing trust with email providers.

03. Check For Blacklisting

Verify if your domain or IP address is blacklisted. Use online tools like MXToolbox or Spamhaus to check your sender's reputation.

04. Use Dedicated IP

If possible, consider using a dedicated IP address for your email sending. This can help you have more control over your sender's reputation.

05. Set Email Marketing Strategy

To ensure smooth email delivery to Yahoo, create a solid email marketing plan. Understand your campaign context, set clear goals, focus on content and signup sources, and follow best practices, including managing recipient frequency.

06. Simple Email Content

After setting the strategy, focus on designing the email. Keep it simple and formal. Use a hierarchy system in the design to ensure that the reader notices the essential elements of the campaign first.

07. Avoid Spam Words

Certain words or phrases, known as spam triggers, raise alarms for email providers. Including these in your email's body or subject line may cause it to be marked as spam. In this case, 54% of recipients labeled the email as spam due to the presence of these trigger words.

Therefore, try to avoid using spam words at any cost. If you are unaware of how to avoid spam words, have a look at How to Avoid Spam Filters.

08. Email Authentication

To avoid email blocking, verify your domain and establish trust with ISPs. This boosts the likelihood of your emails reaching your inbox successfully.

09. Set Mail Sending Frequency

Sending too many emails can make customers unhappy and lead to more people unsubscribing. On the flip side, sending fewer emails can grab customers' attention. To improve your chances of successful delivery, start by sending welcome emails, build relationships slowly, and then send your promotional campaign.

10. No Spam Trap

Make sure your emails don't contain any suspicious links that could trigger Yahoo's filters. Whether it's a promotion or an informational message, your emails should provide value. Avoid making your recipients and email server question your intentions.

11. Provide Your Signature

Yahoo web clients typically don't automatically include signatures. However, adding a professional signature can improve your business promotion emails, making them look more polished and increasing the likelihood of being noticed by the recipient.


Final Thought

To overcome Yahoo's email blocks, it's vital to understand and address issues like authentication and content. Using tools like Warmbase helps boost your email reputation, improving the chances of reaching Yahoo inboxes. With the right tools and strategies, you can enhance deliverability and connect effectively with your audience.

Frequently Asked Questions

How Do You Know When You Are Blocked In Yahoo?

If you regularly send emails through Yahoo and notice a sudden rise in rejections, delays, and a drop in open rates, it's a clear sign that your emails might be blocked by Yahoo.

What Is The Yahoo Postmaster Tool?

The Yahoo Postmaster email tool is designed to analyze and monitor your emails. It helps determine the best path for your emails to reach the inbox and also provides information about the spam rate.

What Is Email Deliverability?

Email deliverability is making sure your emails reach the right inbox and don't end up in spam folders. It involves following best practices to ensure successful email delivery.

How To Measure The Email Deliverability Performance Rate?

To test the successful deliverability rate you have to use a warm-up tool like- Warmbase. Warmbase keeps track of email open rates and bounce rates. Monitor these regularly for insights into your campaign's effectiveness, sender reputation, and domain health.

What Is A Successful Deliverability Rate?

Considering the percentage rate is important to increase email deliverability. A 95% deliverability is quite a good performance. But the bounce rate shouldn’t be more than 3%.

Jessica is a professional writer who has been working in the field for three years. She predominately works as a ghostwriter and takes great pride in helping other people share their stories. Jessica loves to read, and her favorite genre is science fiction. She also enjoys spending time with her husband and dog, both of whom are the light of her life.
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