Email Deliverability Tools: Top 7 Tools For Best Result

jessica
March 9, 2023

Struggling to find the best email deliverability tool? read this blog and discover which tool will be best for your email marketing and save your email reputation.

In today's digital age, email deliverability tools have become increasingly important for businesses of all sizes. This blog post will highlight the top 7 email deliverability tools available in the market and how they can be used to improve email reputation. We will also discuss the factors to consider when choosing the right tool for reputation management. Whether you're a small business owner or a marketing professional, this post will provide valuable insights into how you can enhance your email deliverability and maintain a good email reputation.

Top 7 Email Deliverability Tools

The top 7 email deliverability tools help businesses monitor and improve their email reputation. Thus, increasing deliverability rates, and reducing the likelihood of emails getting flagged as spam. They offer various features, such as email authentication, content analysis, deliverability monitoring, and reporting. Each tool has its unique strengths and capabilities.

1. Warmbase

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One of the best tools out in the market for email deliverability is Warmbase. Once you register on Warmbase, the innovative system automatically sends emails from your email account to other email accounts for warm-up with in the network. Warmbase also takes care of moving your emails out of the spam folder automatically if they end up there.

Whether you are a business owner, a marketer, or a salesperson, Warmbase is the perfect tool to help you reach your target audience and achieve your email marketing goals. It gradually increases email volume and reduces the risk of spam marking. Since the warm-up email process is automated, it improves email reputation.

Prices

The service costs $9/month offering a 7-day money-back guarantee.

2. Mx Toolbox

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MxToolbox is a comprehensive solution for addressing email deliverability challenges. Its extensive range of tests is so vast that it's easier to list what it doesn't do than what it does. By default, the service enables you to search MX records for any domain. However, you can perform a wide range of tests, such as checking SPF records, DMARC, DKIM, and Blacklist status, among others.

The Email Health Check feature performs hundreds of tests to assess the performance of your domain, email, and network. The resulting report identifies critical areas that require attention, such as issues related to blacklisting, mail servers, web servers, and DNS.

In addition, MxToolbox also offers an email header analysis function, which analyzes the readability of your email headers. Simply copy and paste your email header into the tool, and it will perform the analysis for you.

Prices

Mx Toolbox offers three plans offering different features.

  • Free plan at $0/month with 1 Blacklist (or other) Monitors
  • Delivery Center plan at $129/month with 64 Blacklist (or other) Monitors
  • Delivery Center Plus plan at $399/month with 256 Blacklist (or other) Monitors
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3. Mail-tester

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Mail-tester is a highly popular tool used to assess the readiness of your email account for successful delivery to users' inboxes. This service examines all aspects of your email campaign to ensure optimal deliverability. To use the tool, simply send an email from your domain to the unique email address generated by Mail-tester.

Once your email is received, Mail-tester will evaluate your deliverability score on a scale of 1 to 10, and provide you with a comprehensive report that includes your SpamAssassin rating, confirmation of proper authentication, and recommendations for improving your message. In addition, Mail-tester checks the validity of your SPF and DKIM settings. To perform a quick analysis without sending an email, you can simply enter your domain name and DKIM Selector on the Mail-tester website.

Prices

The basic price for 500 tests, in this case, is around $50.

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4. Folderly

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Folderly is a comprehensive platform that enhances your email deliverability. By utilizing this tool, you can conduct an email deliverability audit which scrutinizes your domain and mailbox's performance and health scores. The audit also facilitates you in improving email authentication, scanning for blacklists, and offering suggestions on resolving and preventing email delivery-related concerns.

Moreover, Folderly allows you to evaluate your inbox placement and determine the location of your emails, whether in Inbox, Promotions, or Spam. You can also assess the content of your cold email templates for spam-trigger words.

Prices

Folderly does not provide free options, instead, it offers the choice to purchase its features individually. The Email Warm-Up feature is available for $49/month, while the Email Deliverability Test can be purchased for $129/month. Alternatively, you may opt for the Cold Email Outreach package at a cost of $200/month, which includes all features for improving email deliverability.

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5. GlockApp

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GlockApps offers a range of email deliverability solutions that aim to enhance your inbox placement. Its multifunctional service comprises numerous tools that enable you to assess your email deliverability and receive a comprehensive report outlining any potential issues that may affect it. Moreover, you can monitor your domain and IP against over 50 industry blacklists, scrutinize DMARC to avoid domain spoofing and phishing, carry out automatic inbox tests, and receive notifications if your email gets classified as spam.

In addition, GlockApps analyzes your email content and HTML code. Should you come across any HTML errors, you can use the tool's template editor to rectify common HTML problems. Finally, GlockApps furnishes recommendations on how to optimize your email for improved deliverability.

Price

  • PERSONAL is Free
  • BASIC plan is at $59/month
  • BUSINESS plan is at $99/month
  • CUSTOM plan is at $199/month
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6. InboxAlly

InboxAlly actively interacts with your emails, extracting them from Spam and Promotions folders and directing them to the primary Inbox. Real-time monitoring of engagement is available, allowing you to keep track of progress in leaving the Spam folder, and ensuring that your email deliverability improves with each passing day. Additionally, InboxAlly allows you to warm up a new domain or IP address, or repair a damaged sender domain.

Price

InboxAlly offer four different plans

  • Starter plan at $149/month
  • Plus plan at $645/month
  • Premium plan at $1,190/month
  • Enterprise plan is custom
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7. Litmus

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Litmus takes care of your email deliverability by performing pre-send email testing on your behalf. The tool examines critical elements such as links and images to enhance your email's effectiveness in terms of opens and conversions.

Moreover, Litmus conducts spam testing to ensure optimal email performance. It evaluates your email infrastructure, including DKIM, SPF, and DMARC records, scrutinizes IP addresses and domain names against prevalent blacklists, runs your email through popular spam filters, and offers actionable insights on how to address any problems and boost your email deliverability, thereby maximizing your results.

Price

  • BASIC at $99/month
  • LITMUS PLUS at $199/month
  • ENTERPRISE is custom
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Factors to Consider When Choosing an Email Deliverability Tool

When choosing an email deliverability tool, it's important to consider several factors to ensure you select the right tool for your business needs. These key factors are discussed below.

1. Reputation Management Features:

Reputation management features are essential when choosing an email deliverability tool. These features help businesses maintain a positive email reputation and avoid being marked as spam or blocked by email filters. Look for tools that offer spam testing, link validation, engagement analytics, and other features that can help improve email deliverability rates.

2. Deliverability Monitoring and Reporting:

Deliverability monitoring and reporting are crucial to understanding how well email campaigns are performing. Choose a tool that provides real-time feedback on email deliverability rates and offers detailed reports on email engagement metrics, bounce rates, and other key performance indicators.

3. Email Authentication:

Email authentication is critical to improving email deliverability rates and maintaining a positive email reputation. Look for tools that offer support for authentication protocols like SPF, DKIM, and DMARC, which help validate the sender's identity and prevent email fraud.

4. Integration Capabilities:

Integration capabilities are essential when choosing an email deliverability tool. Look for tools that integrate with popular email service providers, marketing automation platforms, and other tools that you use in your business. This can help streamline your workflow and ensure that your email campaigns are delivered to the right audience.

5. Customer Support:

Good customer support is essential when choosing an email deliverability tool. Look for tools that offer responsive support through email, phone, or chat. Consider the level of support that you need, and choose a tool that offers the right level of support for your business needs.

Final Thought

The top 7 email deliverability tools are essential for maintaining a good email reputation and ensuring your emails reach the inbox. When choosing the right tool, consider reputation management features, integration capabilities, customer support, and cost. With the right tool, you can optimize your email campaigns and increase engagement with your audience, taking your business to new heights.

Frequently Asked Questions

What Is An Email Deliverability Specialist?

An email deliverability specialist is an expert in ensuring that emails are delivered to the inbox and not lost in the spam folder. They work to improve the deliverability rates of email marketing campaigns and maintain a good email reputation.

How Can I Improve Email Deliverability?

To ensure that your emails reach the inbox, there are several things you can do. First, make sure that you are sending relevant and engaging content to your subscribers. Another way to improve email deliverability is by using a double opt-in process. This ensures that your subscribers want to receive your emails and reduces the likelihood of your emails being marked as spam. Authenticating your emails using SPF, DKIM, and DMARC is another important step in improving email deliverability. These protocols help verify that your emails are legitimate and not sent by a fraudulent source. Regularly cleaning your email list to remove inactive or invalid email addresses is also essential. Finally, monitoring email deliverability metrics, such as open rates, click-through rates, and bounce rates, can help identify and address any issues promptly, ensuring that your emails are delivered to the inbox.

Are There Any Free Email Deliverability Tools Available?

Yes, there are free email deliverability tools available that can help you improve your email deliverability. Some popular options include Mail-Tester, GlockApps, and Sender Score.

What Is An Email Deliverability Test?

An email deliverability test is a test that evaluates the deliverability of your email campaign. It checks various aspects such as email authentication, content analysis, and spam filter testing, to determine whether your email is likely to be delivered to the inbox or the spam folder. By performing an email deliverability test, you can identify any potential issues and make the necessary adjustments to improve your email deliverability.

What Are Email Deliverability Issues?

Email deliverability issues refer to problems that prevent your emails from reaching the intended recipients' inbox. Common deliverability issues include emails being blocked by spam filters, getting marked as spam, or being filtered into the recipient's junk or spam folder. Other issues can arise due to technical errors or a poor email reputation, such as a low sender score or being blacklisted. These issues can negatively impact your email marketing campaigns and reduce your chances of reaching your target audience. It's important to identify and address deliverability issues promptly to ensure that your emails are reaching the inbox and achieving the desired results.

Jessica is a professional writer who has been working in the field for three years. She predominately works as a ghostwriter and takes great pride in helping other people share their stories. Jessica loves to read, and her favorite genre is science fiction. She also enjoys spending time with her husband and dog, both of whom are the light of her life.
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